About Us

Custom WordPress Plugins and Themes, Built by AI, Backed by Decades of Experience

AI WP Coder is a service by Voittaa Ltd that builds custom WordPress plugins and themes to your specification. Fast, affordable, and built to professional standards.

We also modify existing plugins and themes, so if you have got something that almost does what you need, we can make it do exactly what you need.

You describe what you want, whether that is a brand new plugin, a custom theme, or changes to something you are already using. Our AI builds it. Our expert engineering team reviews every line of code before it reaches you. The result is delivered as a standard .zip file you can install directly from your WordPress admin panel.

Why Trust AI-Generated Code?

It is a fair question. Here is the honest answer: AI is exceptionally good at writing WordPress plugins and themes when it is guided by people who deeply understand the platform. That is exactly what we have built.

Every piece of code generated through AI WP Coder, whether it is a new plugin, a custom theme, or a modification to something you already use, is reviewed and assessed by our team of engineers before delivery. We do not just hand you raw AI output. We check that the code follows WordPress coding standards, handles security properly, and works the way you expect it to.

The AI gives us speed and consistency. The human expertise gives you confidence.

The Experience Behind the Code

AI WP Coder is built and run by Voittaa Ltd, a software development company that specialises in complex bespoke systems.

30+
Years building software systems
20+
Years of WordPress expertise
100s
Of WordPress sites run for clients
2003
First WordPress build, on v0.7

Voittaa runs hundreds of WordPress sites for clients across a wide range of industries, from simple shop window sites through to full e-commerce operations powered by WooCommerce. The company also uses WordPress extensively for affiliate marketing, where rapid deployment allows new niches to be exploited quickly and effectively.

This is not a company that discovered WordPress last year. It is one that has lived and breathed it from the beginning.

MH
Founder

Matt Houldsworth

Matt Houldsworth, the founder of Voittaa, has over 30 years of experience developing software systems. His history with WordPress goes back to the very start. He has been developing on the platform since version 0.7 in 2003, and began building plugins when that functionality was first introduced in version 1.2 in 2004.

Matt's published plugins include the Datafeed Import plugin, Amazon Import plugin, Word Count Tracker, Keyword Tracker, and many more. This depth of experience, building plugins, developing themes, and modifying existing code to meet specific needs, directly informs how AI WP Coder operates, from the way the build system is configured to the standards every piece of work is reviewed against.

Code Quality and Standards

We do not 'Vibe Code'. Everything delivered through AI WP Coder is built to meet the standards you would expect from a professional WordPress developer.

  • Full compliance with the WordPress Coding Standards for PHP, HTML, CSS, and JavaScript
  • Proper use of WordPress hooks, filters, and APIs. No shortcuts, no hacks
  • Security best practices, including input sanitisation, output escaping, nonce verification, and capability checks
  • Clean, well-documented code that any developer can read, maintain, and extend
  • Tested for compatibility with current WordPress versions

We do not cut corners. Whether it is a brand new plugin, a custom theme, or a modification to something you already rely on, you receive production-ready code that belongs on a professional site.

Ready to Build Something?

No back-and-forth emails. No waiting weeks for a developer to become available. No agency markup. Just describe it, pay, and receive your code.